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ISBN: 0131869604 Year: 2007 Publisher: Upper Saddle River : Pearson Education,
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ISBN: 9780875847641 Year: 2001 Publisher: Boston : Harvard Business School Press,
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ISBN: 9780618706907 Year: 2007 Publisher: Boston : Houghton Mifflin Company,
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Year: 2013 Publisher: Amsterdam Pearson Benelux
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ISBN: 9789081986502 Year: 2012 Publisher: Antwerpen Fé Soul conversation
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Het 204 pagina's tellende boekrapport geeft u een beeld van wat er vandaag leeft in onze Belgische samenleving. De onrust die we ervaren en hoe we ons terugplooien op onze buurt en nabije omgeving. Hoe de Belg het loopbaandebat ziet en of we nog graag werken. Verder geeft het boek ook inzicht in het koopgedrag, de impact van de crisis en het mediagebruik van de Belg. Natuurlijk is dit beeld onderbouwd door cijfermateriaal uit het onderzoek. De thema's die in dit boek aan bod komen zijn: •De kracht van het webdenken •De grote onrust •Het leven zoals het is: thuis, buurt en vereniging •Op zoek naar een evenwichtige loopbaan •Winkelwaar & waardenwinkelen •Klassieke media: met uitsterven bedreigd maar nog ver van dood •8 types Belgen
Consumentengedrag --- Reclame --- Consumentengedrag. --- Reclame.
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ISBN: 9781292245423 9781292245461 9781292245430 Year: 2019 Publisher: Harlow Pearson education
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Now in its seventh edition, Consumer Behaviour: A European Perspective provides the most comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. The new slimline edition has 13 chapters, maintaining its breadth of coverage and making it ideal for second- and third-year undergraduates as well as Master's students.
Consumer behavior --- consumentengedrag --- Consumentengedrag.
ISBN: 9780471641971 Year: 1997 Publisher: Toronto [etc.] : Wiley,
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Inhoudsopgave : -- Ch. 1. Butterfly Behaviour -- Ch. 2. Breaking Trust With the Customer -- Ch. 3. The Return of the Monarch -- Ch. 4. The Service Kaleidoscope -- Ch. 5. Measuring the Trust Account -- Ch. 6. Conducting a 3-D Audit -- Ch. 7. No Strategy -- Ch. 8. The Expectations Contract: Misreading the Customer -- Ch. 9. The Media: Attractive Offer or Fatal Attraction? -- Ch. 10. The Physical Dimension: The Emperor's New Clothes -- Ch. 11. The People Dimension: No Value Added -- Ch. 12. Internal Affairs: Culture Clash -- Ch. 13. The Service-Empowered Team -- Ch. 14. Exercises in 3-D.
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Year: 2006 Publisher: Groningen Wolters-Noordhoff
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Year: 1986 Publisher: [Turnhout] [NCMV]
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Year: 2002 Publisher: Rotterdam Lemniscaat
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